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Knowing his intended readership very well, Manson went full force in giving them material that he felt was lacking in the world of self-help. “A lot of its advice is counterintuitive or about stuff that a lot of people haven’t considered before,” he says. Manson considers himself very fortunate to have met the right editor-Luke Dempsey-who “immediately got the book and cared about the message.” It made signing with HarperOne to publish The Subtle Art feel like the right path forward.Īccording to Manson, much of the book’s appeal has to do with the way that it takes the self-help category in a new and fresh direction. I told my agent that I was looking for a certain number for this to be worthwhile.” I kept it in my back pocket and it gave me leverage when meeting with publishers. So self-publishing was never a bad option. I knew I could guarantee tens of thousands of sales, potentially even more. “I had an email list in the hundreds of thousands. “I had a huge platform with millions of readers,” he says. But he is shrewd: “I viewed it, and still view it, as a business decision and will do whatever makes the most sense for each book and for my career as a whole.” And so he signed with the agent Mollie Glick, of Creative Artists Agency.įollowing his self-publishing success story, Manson found himself in a highly advantageous position. self-publishing thing.” He adds that he still considers himself an entrepreneur of sorts and not really a writer. Though many authors would be over the moon about the attention, Manson says that he felt “pretty agnostic on the whole publishing vs. Manson assumed that he would self-publish his second book, The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, as well, but his robust online presence ended up attracting agents and editors.

After multiple revisions, the book is now available digitally and in print and has been the top-selling men’s dating book on Amazon for several years, selling more than 100,000 copies. “I kind of intuitively knew that because the book was saying something so radical for the industry at the time-you know, like, be honest to women and stuff-if it resonated with people, it would spread fairly quickly,” he says. Through word of mouth and discussion forums, Manson’s fan base grew. The topic, which Manson calls “super niche and a bit taboo,” drew an online cult readership. Manson first self-published the book Models: Attract Women Through Honesty on his blog.

Mark manson blog